ADOPTED - MAY 26, 2009

Agenda Item No. 19

Introduced by the County Services and Finance Committees of the:

 

INGHAM COUNTY BOARD OF COMMISSIONERS

 

RESOLUTION RECOMMENDING THE APPROVAL OF VISITOR INCENTIVE PROGRAMS AT THE POTTER PARK ZOO

 

RESOLUTION #09-153

 

WHEREAS, citizens of Ingham County have invested several million dollars in improvements to Potter Park Zoo; and 

 

WHEREAS, increasing visitation at the Zoo is believed to be a key element to the renewal millage in 2010; and

 

WHEREAS, positive visitor experiences will play a key role in the success of the 2010 millage renewal; and

 

WHEREAS, the Potter Park Zoo staff wishes to develop incentive programs internally and with outside partners to increase visitation at Potter Park Zoo; and

 

WHEREAS, recently the Potter Park Zoo staff has been contacted by McDonalds Corporation wishing to build a partnership with the Zoo; and

 

WHEREAS, building relationships with other Michigan businesses and organizations is good for Michigan and the City of Lansing; and

 

WHEREAS, any proposed incentive programs would be reviewed by the Zoo Financial Coordinator and Zoo Director prior to recommending them to the Parks Director; and

 

WHERAS, Potter Park Zoo staff would like to begin with the incentives noted below:

 

 

McDonalds Corporation

Buy one admission – get one free

Coupons distributed statewide 

Zoo Birthday Club

Birthday child 0-16 years is admitted free once with a coupon the month of their birthday.

Marketed through distribution of bookmarks to school groups visiting the zoo and through the Zoo website. 

Valvoline Oil Promotion

Buy one admission – get one free at the admission booth – then AZA reimburses the Zoo, the cost of the free entry less 10%

Valvoline and its parent company Ashland, Inc. have made significant strides to address environmental issues and are developing a national partnership with the AZA to educate consumers about steps everyone can take to protect streamside wildlife habitat.

 

 

 

ADOPTED - MAY 26, 2009

Agenda Item No. 19

 

RESOLUTION #09-153

 

WHEREAS, Potter Park Zoo staff will provide statistical feedback regarding all incentive programs to the Potter Park Zoo Board, Ingham County Parks & Recreation Commission and the Ingham County Board of Commissioners.  

 

THEREFORE BE IT RESOLVED, that the Ingham County Board of Commissioners approves the above referenced visitor incentive programs at the Potter Park Zoo.

 

BE IT FURTHER RESOLVED, that the Board Chairperson is authorized to sign any necessary documents upon approval as to form by the County Attorney.

 

COUNTY SERVICES:  Yeas:  Celentino, Koenig, Holman, Copedge, Grebner, Vickers

    Nays:  None         Absent:  None        Approved  5/19/09

 

FINANCE:  Yeas:  Grebner, Nolan, Bahar-Cook, Tennis, Davis, Dougan

    Nays:  None         Absent:  None        Approved  5/20/09